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Wireless Toyz is the #1 chain of superstores dedicated to the lucrative cellular market, bringing cell phone equipment and service plans from all major national and regional carriers under one roof for one-stop shopping. With over 125 locations open in 19 states at the open of 2006, the company is by far the largest and most successful franchise of its kind.

Each Wireless Toyz store offers cellular phones, accessories, and service plans for Cingular, Sprint/Nextel, T-Mobile, and Verizon as well as regional carriers – depending on the geographic area –plus satellite TV offerings from DirecTV and Dish Network. Service plan pricing is identical to that offered in carriers’ corporate stores, and equipment prices are the same or lower.

Invest In High-Growth Cell Phone Market

The number of cellular users has grown at a compounded annual rate of 26% over a 19-year period, and the cellular industry had its highest growth year ever between June 2004 and June 2005 with more than 25.2 million new subscribers. With U.S. wireless penetration rates at roughly 65% compared to 100% for many countries, the market is still exploding.

Proven Method Benefits Franchisees

• Competitive advantage of one-stop shopping. Enabling consumers to compare service plans and cell phones side by side in a Wireless Toyz store saves time and simplifies the selection process by eliminating the need to shop each brand separately. This business model is unusual in the wireless industry and has a strong customer draw.
  
• Aggressive marketing, sales and operations support. Wireless Toyz equips franchisees with the tools to market to over 100,000 homes in their local markets every month; help its “wireless expertsâ€� stay up to date to easily determine which service is best for each customer; and assists with all day-to-day operations including purchasing, inventory management, carrier commissions, and promotions.